Through constant research and analysis of online and offline sources, I have discovered that there’s more to the words and images we see in books, documents, brochures, and advertisements (among others), as every detail involved in the placement of such text and visuals has its connotation and effect.
Apart from understanding the usage of imagery and text as an important means of communicating a message, I have also understood that the application of both these elements differ according to the society in which one occupies (Kress and Van Leeuwen, 1995, p. 35). Different social structures and cultural upbringing may bring about different meanings and contexts in which documents function.
Even as I translated the information I gained into a more suitable format for blogs, I learned new things, as it taught me that different genres of information necessitate different approaches. In doing so, I have also learned about the conventions regulating each genre, such as the Bloggers’ Code of Ethics dictating appropriate conduct within the blogosphere.
Conclusively, my efforts in updating this blog have certainly paid off in that I have now become more aware and informed of the current media and publishing industry, and the issues that circulate within.
Before I sign out, I wish to express my gratitude to you, dear reader, and to Ms. Jenny, my COMM1043 lecturer who has helped me greatly throughout the course.
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References:
Kress, G. & Van Leeuwen, T. 1995, Reading Images: The Grammar of Visual Design, Routledge, New York, accessed via UniSA online library, viewed 13 June 2011, < http://p8080-130.220.236.155.ezlibproxy3.unisa.edu.au/fedora/get/changeme:555408/CONTENT>.
Baran, S. J. 2008, ‘The Online News Association and the Bloggers’ Code of Ethics’, in Introduction to Mass Communication, sixth edition, McGraw-Hill, New York, pp. 278 - 279.
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